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Research for brand identity Fit&Body
Hladišová, Michaela ; Ruda, Tomáš (advisor) ; Holánek, Michal (referee)
Title of Study: Research for brand identity Fit&Body Thesis Objectives: The main aim of this bachelor thesis is designing a definite sample of brand for studio, which offers massages and activities, wich are destinguished from the competion. Additionaly to that, the bachelor thesis sheds a light on competition analysis, analysis of the brand Fit&Body, conducting interviews with studio's clients, experts on branding and marketing and subsequent implementation of the findings into the process of building the brand based on the conducted research. Methods: In order to be reached the ultimate goal of the bachelor thesis the following methods have been applied: analysis of competition brands, analysis of building the brand Fit&Body, in-depth interviews. Thesis Results: Based on the interviews with clients and the experts, some of the brand features have been changed. The brand name has remained Fit&Body as well as the font. The original slogan "Aby záda nebolela." has been replaced by a new one: "Pro zdravá záda.". And only partially has been modified the logo. Authentic style of the logo remained the same, the red leaf with the sign "krása" has been removed and signs in the yellow and green leaves have been replaced by words "cvičení" and "masáže". In contrast to the original version, the new...
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Nakladatelství Franze Kafy and Its Role in the Cjontext of Czech Publishing Culture
Korčeková, Denisa ; Halada, Jan (advisor) ; Köpplová, Barbara (referee)
My diploma thesis deals with the Nakladatelství Franze Kafky publishing house. It is a case study about problematics of small publishing house, which is oriented on a small audience, and its place on the contemporary book market. Nakladatelství Franze Kafky was oficially established in 1991 in Prague, and it is a part of a non- profit cultural organisation called Společnost Franze Kafky. The transformation and history of the book market from 1990 to 2016 is outlined in order to understand the contemporary context. The second part of the thesis is focused on the history of Nakladatelství Franze Kafky, divided into two stages according to two former chief editors - Marta Železná and Markéta Mališová. The last chapters are dedicated to description and analysis of the way of publishing practice, and the internal structure of the organization, and its possible differences from the usual process of book creation. Subsequently, book production and three main profile editions are presented. The aim of the thesis is a comprehensive description of the history and present state of Nakladatelství Franze Kafky.
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Personal literary writing with an authorial commentary
Wilczková, Lucie ; Peterka, Josef (advisor) ; Píšová, Ina (referee)
The Thesis Personal prose with an authorial commentary is divided into two parts. The first part consists of the personal prose called Before it Happened. This is a more perspective psychological prose from family life in which Mirek plays the lead role (is the main character). Mirek has been a more active child since his childhood. It brings to his parents a number of worries that multiply with increasing age. At the age of twelve, at the time when the story unfolds, his problems get too far and cause a number of complications in his parents' marriage as well. In the second part of the thesis the author reflects her own story. It deals, for example, with the characteristics of the individual characters, the motivation for the choice of the subject, the variants of the conclusion and the choice of the literary code and the title. Two literary criticisms and an author's statement to them form an integral part of the thesis. KEYWORDS psychological prose, Before it Happened, family relationships, troubled child, title, narration
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The production process of making books, from text to finished media
Frydecká, Markéta ; Khabirova, Maja (advisor) ; Horný, Stanislav (referee)
The theme of this work is book creation, editing, typesetting and printing. In the first part, thesis brings options for choosing binding, format, paper and font. It also provides a clear and comprehensive insight into the issue of typesetting and briefly describes what needs to be taken into account when considering the book and what is good to remember when exporting it. Thesis also briefly introduces printing techniques and offers an overview of finishng works. In the second part, there are findings from the first part taken and used to typeset a novella Návrat and next activities related to printing and finshing book are described. As well current book publishing practise is outlined in the second part.
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Personal prose with an authorial commentary
Bodenbergerová, Eliška ; Peterka, Josef (advisor) ; Kubíček, Tomáš (referee)
The diploma thesis 'Personal prose with an authorial commentary' is composed of two parts. The first part is the authorial prose is titled Rusty love. It is a psychological short story that describes a partnership between the main character - a noname woman, and her partner - Filip. Filip likes drinking alcohol and frequently he drinks too much so that he is not able to walk home on his own. Therefore his girlfriend is like his rescuer who helps him with walking and sometimes she even has to haul him. Such bad conditions of Filip make her mad and very badly influence their relationship. Unfortunately it is not the only problem in their partnership. The main character leaves every week to work in the city of Jihlava and thus they can only see each other at weekends. Moreover, she likes to be self-sustaining and independent, which is somehow in contrasts with his concept of living together, to get married and have kids. Finally, the main character decides to live as a single and their story ends up with their separation. The second part of this paper reflects circumstances of the work's origin. The characters, the plot construction, possible ending versions and the meaning of the short story are described here. This part also focuses on the author's experience of writing itself and this first...
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The Profile of Contemporary Publisher:HOST
Lukášová, Barbora ; Halada, Jan (advisor) ; Čeňková, Jana (referee)
In this thesis I try to outline running and production of the contemporary publishing house Host. The publishing house Host was established in 1990s' but the magazine Host, whose legacy the publishing house carries, has been working for several decades. The publishing house Host and the magazine Host have been coexisting simultaneously and shared almost the same editorial team. For that reason it is not quite possible to separate one from the other. In the first part of this thesis I introduce the initial existential period of the magazine Host from 1920s' to its samizdat publication in 1980s'. In the next part I try to ouline the beginning of the publishing house Host leaded by Dušan Skála in early 1990s'. The current shape of the publishing house and the magazine has been formed since the second half of 1990s' under the leadership of Tomáš Reichel and Miroslav Balaštík. In the main part of my thesis I try to describe the contemporary work of the publishing house Host which I make mostly through its book production. I also try to point out the transformation of the publishing house Host from a narrowly focused publishing house to a publishing house whose production can excite even a mass readerʼs interests. The aim of my thesis is primarily to introduce comprehensive description of publishing...
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Medieval Castle Chapels in Bohemia
Záruba, František ; Kuthan, Jiří (advisor) ; Benešovská, Klára (referee) ; Prix, Dalibor (referee)
Medieval Castle Chapels in Bohemia The work deals with castle chapels in Bohemia in the High and Late Middle Ages. It concerns the artistic design and typology of chapels and sacred space, their endowments and chaplains etc. Almost one hundred locations are documented where we can find one or more castle chapels preserved to various degrees. Keywords: Middle Ages, castle architecture, castle chapel, castle, chaplain, patronage, title
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May 1945in optics of journal Mlada fronta in time-spiral of 65 years
Stoszková, Šárka ; Halada, Jan (advisor) ; Sekera, Martin (referee)
The thesis "Looking through the lens of the Czech daily newspaper Mlada fronta for 65 years" examines the topic of the liberation of Czechoslovakia in May, 1945. The qualitative content analysis of selected texts available from the newspaper is used to explore the interpretation of the event in Mlada fronta. The thesis has concentrated on the development of attitudes, beliefs, ways of communications and journalistic transformation of media content concerning the liberation event over time. The main objective has been to answer the question as to whether the media portrayal of the event has remained constant or altered over the stated time period and which factors influenced the portrayal. In the conclusion of this thesis we can confirm that the monitored event has been described differently in different time periods respectively, in connection with political progress and the value of democracy in the country. The more totalitarian the regime, the more the newspaper has described freedom through preferred ideology, biased themes, dogmatic posture and offered interpretations that suited the ruling party. This indicates a form of totalitarian hegemony. During periods of greater totalitarianism, the newspaper tends to describe the theme of the freedom completely within that communist ideology. However,...
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Tag phenomenon on Flickr.com and its impact on interpretion extension of photography
Janda, Filip ; Láb, Filip (advisor) ; Turek, Pavel (referee)
I Abstract The first chapter of the thesis is devoted to the Flickr.com website and its evolution from its foundation until the present and to the posibility of its usage as a news source. The second chapter further explores the concept of folksonomy itself, it presents its definition, the basic approaches to its typology and singly it disserts on tag, on its forms and functions on the Flickr.com website. In the third chapter we will elaborate on the status of photography in its digital form, on its unstability and predisposition to be subject to language. The forth chapter puts forward the characteristics of text in the sphere of Internet, that of its nonlinearity, and it goes on about titles, captions and text as such in relation to photography. The fifth chapter then details the ability of tags to influence the perception of photography in the cyberspace and it addresses another phenomenon, that of the notes. The sixth and the last chapter presents the results of the "Flickrdream" research, whose objective was to find out to what degree are the tags in relation with photos on Flickr capable to comply with representation of such a complex phenomenon as a dream.
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Personal prose with an authorial commentary
Hereinová, Olga ; Peterka, Josef (advisor) ; Mocná, Dagmar (referee)
RESUME The thesis 'Personal prose with an authorial commentary' consists of two parts. The first part is the authorial prose. The prose is titled The Subject: This is a novel in emails describing a partnership triangle. Jirka responds to Danka's advertisement on an Internet dating site looking for a pen pal. Although both of them are living with a partner their pen friendship grows into a love afair. The relationship and intimacy of characters are revealed through the correspondence of other people. Not only does Jirka correspond with Karel, his friend, but also his girlfriend confides Jirka's behavior to her friend Šárka. Jirka gets himself into a difficult position between two women. They then resolve the situation for him - both abandon him. In the second part of the thesis - reflection - the circumstances of the work's origin are discussed and particular aspects of the novel are reflected. In addition to the plot construction, character configuration and their characteristics the main focus is on the meaning of the work, and due to which the work's conclusion and the title have suffered. Coping with the form of emails, which is used in the novel, is also taken into consideration and the inclusion of the text into the genre of women's literature. The inability to cross autobiographical borders and...
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